Case Study 1

OPEXUS

Lead Generation & Social Media Manager

Developed and executed integrated campaigns across, email, webinars, in- person events, and social media to increase brand awareness and drive lead generation for government technology solutions.

Key Contributions:

  • Campaign planning and copywriting

  • Content calendars and cross-team coordination

  • Campaign testing, reporting, and performance analysis

  • Alignment between marketing, sales, product, and content teams

Case Study 2

GBTA

Communications & Marketing Specialist

Created social media content, managed community engagement and supported campaigns for the worlds largest business travel association, helping to elevate the brand and drive event attendance.

Key Contributions:

  • Social media content and campaign coordination

  • Event promotion and multimedia storytelling

  • Cross-functional communications

  • Audience engagement and brand visibility - 10% engagement increase associated with the annual summit campaign.

  • Collaborated with internal teams and external partners in Canada, LATM, and APAC.

Case Study 3

SelectUSA/ Advanced Decision Vectors

Communications & Social Media Specialist

Supported multi-market social media campaigns promoting government technology solutions across Latin America, Canada, and the United States. Helped translate complex B2B and government-focused offerings into targeted digital content designed to build brand awareness, communicate product value, and engage relevant audiences..

Key Contributions:

  • Coordinated campaign content with typical 4–6 week turnaround times.

  • Developed social media messaging and promotional content tailored to product offerings and regional audiences.

  • Reported 3% monthly audience growth across multiple platforms.

Skills & Tools

Social Media & Marketing

  • Social Media Strategy

  • Content Creation & Curation

  • Social Ads (Meta, LinkedIn, Youtube)

  • Community Engagement

  • Copywriting

  • Campaign Management

Creative Software

  • Final Cut Pro

  • Premiere Pro

  • Photoshop

  • Canva

  • Illustrator

  • Avid Media Composer

Analytics & Reporting

  • Google Analytics

  • Sprout Social

  • Hootsuite

  • MailChimp

  • Salesforce

  • Smartsheet

Other Tools

  • Wordpress

  • Drupal

  • Cision

  • Asana

  • Airtable

  • Slack

Strategy + Creativity = Impact

Analytics & Results

Real Engagement. Measurable Impact.